In the period after the Second World War, several classics emerged, with which Gucci is associated even today: the Gucci bag with bamboo handles and the classic Gucci moccasins.
The staffle-bit and stirrup motives remain trademarks of the Gucci house today, as do the colours green-red-green. He starts to export exclusive leather goods and achieves early success high society loves Gucci’s equestrian-inspired bags, trunks, shoes and belts. Inspired by various experiences during his travels, Gucci returned to Florence in 1923. He decides to go into business with high-value leather goods. He grows fond of the aesthetics of the upper nobility. While on his travels, the entrepreneur, who is predominantly interested in top-quality leather goods, comes into contact with the international world of fashion. In 1921 Guccio Gucci set up a saddlery company in Florence. As part of the programme, the brand set up a $5million fund to be invested in non-profit organisations that benefit communities of colour in North America - decided on by a panel of experts including Dapper Dan, activist Michaela Angela Davis and poet and activist Cleo Wade.Gucci fashion, tested for authenticity by REBELLE From Gucci bag to Gucci online shop - the success story It begs the question: should Gucci keep being forgiven every time? Or is it a sign of a deeper lack of understanding not just at Gucci, but in the wider fashion industry - one that should not be glossed over or wiped clean with every apology? Dolce & Gabbana and Prada are among other major fashion houses that have recently been called out for alleged incidents of racism or political incorrectness.Ī big plus in Gucci’s corner is that with every apology, there appears to follow action. So, why is it that for every step forward, Gucci appears to take two steps back? And while they’re relatively quick to raise their hands to their mistakes (yes), they just don’t seem to be learning in the long run (agh). US-based store Nordstrum apologised for stocking the turban and said they had pulled it from sale. We hope more can be done to recognize this critical context. The Sikh Coalition tweeted: “The Sikh turban is not just a fashion accessory, but it’s also a sacred religious article of faith. The design house unveiled a £600 “Indy Full Turban”, which bore a stark resemblance to the religious Sikh turban.Īnd once again, unsurprisingly, many expressed their frustration on social media, citing the accessory as insensitive and offensive. Because fast forward a few months, and in May this year, Gucci blundered again. The swiftness of their response to the crisis, once again, though was clearly not enough.
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